For Red Bull Conquer the Castle, AMC developed a unique obstacle race concept inspired by the military history of Prizren Fortress. We transformed the historic venue into an immersive challenge course featuring climbing, crawling, balance, strength, and endurance obstacles designed to reflect the spirit of fortress defense and soldier training.
Our scope included the complete participant experience, from course design and route visualization to event branding and production materials. We created branded apparel, winner medals, nametags, beach flags, participant gifts, and communication assets to ensure a cohesive event identity.
By combining strategic planning, creative storytelling, and experiential design, AMC delivered a concept that blended sport, adventure, and local heritage into a memorable Red Bull brand experience.
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