Planned, produced, and executed the brand's complete festival experience at Sunny Hill Festival, transforming the activation into one of the event's most engaging destinations. From concept development to on-site implementation, we created an immersive visitor journey designed to maximize interaction and brand visibility.
The activation featured a series of unique experiences that evolved throughout the festival, including an AR Photo Booth, 360° Video Booth, Prize Machine, interactive games, daily giveaways, and branded engagement zones. By introducing different activities each night, we kept the experience fresh and encouraged visitors to return throughout the festival.
From creative direction, production, and logistics to staffing, content creation, and live social media coverage, AMC managed every touchpoint to deliver a seamless, high-impact brand experience that connected with thousands of festival-goers and created lasting memories.
